Selling Your Time by the Hour Is Capping Your Income
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EP 12 · How to Package Your Services to Sell Outcomes Instead of Hours
Why this episode matters
- You ask clients to decide again every few sessions, right when the work gets uncomfortable and most people leave.
- So every session has to prove it was worth the money, and you end up performing like a pony every week.
- The kit takes you through finding the result you sell, how to show you've got them there, and how to price it.
- You have a package priced on the result your client gets, so they decide once and you can take them the whole way.
Inside The Outcome Pricing Kit
- The step-by-step guide and checklist, so you know exactly what to do, in order
- The prompts and templates, to copy, paste and use: the question that finds your outcome and the pricing worksheet (no prompts in this one)
- The method on one page, so you can see the whole thing at a glance
The 7 downloads for this episode
Start the 7-day free trial and you can download all 7 straight away.
- WordLockedTemplates and scriptsThe question that finds your outcome, Worksheet: pricing the outcome
- PDFLockedChecklist13 steps, to print and tick off
- ImageLockedDiagram 1The method, drawn
- ImageLockedDiagram 2Step two: A to Z, and how you'll know you're there
- ImageLockedDiagram 3Scope creep, and why projects fix it
- PDFLockedThe full guideEvery step from this episode, to keep or print
- TextLockedTranscriptEverything said on the episode, word for word, with timecodes
The trial also lets you download the files from all 38 episodes.
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The step-by-step guide
Every step from the episode, written out in the order you do them.
What hourly pricing teaches your client
The method, drawn
Step one: define the outcome
Step two: A to Z, and how you'll know you're there
Step three: what is it worth?
Scope creep, and why projects fix it
The package workbook
Your next hour
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Stop restarting your marketing from scratch.
Starting your 7-day free trial gives you The Outcome Pricing Kit straight away, plus the kits from every other episode: 38 step-by-step marketing guides in all.
If you’re tired of trading your time for money by the hour, starting your 7-day free trial is the right decision.
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