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EP 12// Implementation kit

Selling Your Time by the Hour Is Capping Your Income

Either your calendar is calls from morning till night, or clients leave after three weeks and you never know what's in the bank this month. Start your 7-day free trial and you get The Outcome Pricing Kit straight away, plus the kits from every other episode.

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EP 12 · How to Package Your Services to Sell Outcomes Instead of Hours

See the 7 downloads for this episode

Why this episode matters

  • You ask clients to decide again every few sessions, right when the work gets uncomfortable and most people leave.
  • So every session has to prove it was worth the money, and you end up performing like a pony every week.
  • The kit takes you through finding the result you sell, how to show you've got them there, and how to price it.
  • You have a package priced on the result your client gets, so they decide once and you can take them the whole way.

Inside The Outcome Pricing Kit

  • The step-by-step guide and checklist, so you know exactly what to do, in order
  • The prompts and templates, to copy, paste and use: the question that finds your outcome and the pricing worksheet (no prompts in this one)
  • The method on one page, so you can see the whole thing at a glance

The 7 downloads for this episode

Start the 7-day free trial and you can download all 7 straight away.

  • WordLockedTemplates and scriptsThe question that finds your outcome, Worksheet: pricing the outcome
  • PDFLockedChecklist13 steps, to print and tick off
  • ImageLockedDiagram 1The method, drawn
  • ImageLockedDiagram 2Step two: A to Z, and how you'll know you're there
  • ImageLockedDiagram 3Scope creep, and why projects fix it
  • PDFLockedThe full guideEvery step from this episode, to keep or print
  • TextLockedTranscriptEverything said on the episode, word for word, with timecodes
£0 charged today. Then it’s £5 a month from day 8, or . Cancel any time in 2 clicks.

The trial also lets you download the files from all 38 episodes.

The step-by-step guide

Every step from the episode, written out in the order you do them.

  1. What hourly pricing teaches your client

  2. The method, drawn

  3. Step one: define the outcome

  4. Step two: A to Z, and how you'll know you're there

  5. Step three: what is it worth?

  6. Scope creep, and why projects fix it

  7. The package workbook

  8. Your next hour

£0 charged today. Then it’s £5 a month from day 8, or . Cancel any time in 2 clicks.

Stop restarting your marketing from scratch.

Starting your 7-day free trial gives you The Outcome Pricing Kit straight away, plus the kits from every other episode: 38 step-by-step marketing guides in all.

If you’re tired of trading your time for money by the hour, starting your 7-day free trial is the right decision.

£0 charged today. Then it’s £5 a month from day 8, or . Cancel any time in 2 clicks.