EP 27// Implementation guide

How to Build a Relationship Engine That Turns Strangers Into Clients

Get your conversion rate up by warming people before you sell. This guide walks you through the cold-to-hot ladder with the real numbers, what a relationship engine is, and how to systemise a live show in two weeks.

// Inside this implementation guide

The cold-to-hot ladder, drawn, with conversion rates
What a relationship engine actually is
Why mine is a live show, with the numbers
Systemise it: concept, research, date, promo
Show concept, one page: the template
Before you go live: the card

Plus every other implementation guide in the members area, and the live Q&A calls.

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Cold to hot, honestly

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

The ladder, drawn

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

What a relationship engine is

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Mine is a live show, and here's why

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

Systemise it, or it won't happen

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

What one live gives you

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Your next hour

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

// Also inside the members area

Every episode is an implementation guide like this one. The same membership opens all of them.

How to Build a Relationship Engine That Turns Strangers Into Clients

I Actually Left Skool. Here's The Membership Hub I Built

How I Prepare for Public Speaking Without Memorising a Script

Why Going Live Is Your Secret Weapon in the AI Era

What AI cannot replace in your marketing - and why that's where your attention should go