That Nagging Feeling You're Not Ready for Ads Is Right

Why this episode matters

• You're planning to run ads to an offer you haven't tested on real people yet.
• On £10 a day you can only test two or three ads, so when it doesn't convert you've spent the money and still don't know why.
• The kit takes you through getting your first customers from the people you already know, before you go anywhere near ads.
• You know your offer sells before you spend anything on ads, and you know when you're ready to run them.

Inside The First Paying Customers Kit

• The step-by-step guide and checklist, so you know exactly what to do, in order
• The prompts and templates, to copy, paste and use: the offer post for this week and the message to send when someone follows you back, word for word (no prompts in this one)
• The method on one page, so you can see the whole thing at a glance

The 6 downloads for this episode

Start the 7-day free trial and you can download all 6 straight away.

• WordLockedTemplates and scriptsThe offer post, this week, The follow-back message
• PDFLockedChecklist15 steps, to print and tick off
• ImageLockedDiagram 1Zero to ads, drawn
• ImageLockedDiagram 2Stage five: ads, in this order
• PDFLockedThe full guideEvery step from this episode, to keep or print
• TextLockedTranscriptEverything said on the episode, word for word, with timecodes

The step-by-step guide

Every step from the episode, written out in the order you do them.

1. The ads-first trap

2. Why strangers don't buy

3. The funnel is not the point

4. Zero to ads, drawn

5. Stage one: exhaust your existing network

6. Stage two: build the touch-point bank

7. Stage three: the come-closer test

8. Stage four: warm offer validation

9. Stage five: ads, in this order

10. The zero-to-ads roadmap

11. Your next hour