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EP 11// Implementation guide

Building a Warm Audience Before Running Ads: The Full Strategy

Know exactly when you're ready for ads, and what to do until then. This guide walks you through the five stages from a cold network to a paying one, with the offer post, the follow-back message and the zero-to-ads roadmap.

// Inside this implementation guide

  • The zero-to-ads roadmap, drawn
  • Stage one: the offer post to your existing network
  • The follow-back message
  • Stage two: building the touch-point bank
  • The come-closer test and warm offer validation
  • Stage five: ads, in the order that costs least

Plus every other implementation guide in the members area, and the live Q&A calls.

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// Also inside the members area

Every episode is an implementation guide like this one. The same membership opens all of them.