EP 30// Implementation guide

What AI cannot replace in your marketing - and why that's where your attention should go

Use AI to get more from being human, not less. This guide walks you through the two things never to hand to AI, the pick-three repurposing rule, and the Airtable set-up with the prompts that turn one live into three pieces in your voice.

// Inside this implementation guide

The alternative, drawn
Ideas and relationships: what never to outsource
Pick three, not twenty: the repurposing rule
The Airtable system, field by field
AI field prompts: the argument, the chain, the captions
Be a question collector: where real questions come from

Plus every other implementation guide in the members area, and the live Q&A calls.

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The two things

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

Ideas: the one that's being whitewashed

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

Relationships: the one that costs sales

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

The alternative, drawn

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

Pick three, not twenty

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

The Airtable system

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Your next hour

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

// Also inside the members area

Every episode is an implementation guide like this one. The same membership opens all of them.

What AI cannot replace in your marketing - and why that's where your attention should go

I Actually Left Skool. Here's The Membership Hub I Built

How I Prepare for Public Speaking Without Memorising a Script

Why Going Live Is Your Secret Weapon in the AI Era

Why I'm Leaving Skool and Building My Own Platform