EP 36// Implementation guide

Stop Guessing Your Ideal Client. Interview Them Instead

Bin the avatar worksheet and find out from the horse's mouth what your ideal client is thinking right now. This guide walks you through the avatar interview strategy in the order to run it: the post that gets the right people into your DMs, the questions to ask, the order to book the calls so the interview stays raw, and the prompts that turn the transcripts into sales page phrases, a real ideal client profile and your FAQs. And the free call at the end is where the clients come from.

You’ve watched the episode, but don’t rely on your scribbled-down notes. Get the written version, plus all the extras, so you can implement this quickly and easily.

// What’s in the guide for this episode

The fill-in invite post template, two worked examples, and a Canva template for the image
Prompt: the first draft of your own avatar interview post
The two DMs that get people booked, the email version, and the closing topper
Prompt: interview questions tailored to your product, across the three areas that matter
The prompts that turn your interview transcripts into sales page phrases, a real ideal client profile and your FAQs
The interview checklist, the whole strategy on one drawing, and your next hour

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The strategy, drawn

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

1. Sketch who you're looking for, roughly, and only for now

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

2. Decide the free thing you'll give in exchange

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

3. Write the post that finds them

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

4. Close it with an urgency topper

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

5. Book the interview first and the free call second

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

6. Run the interview

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

7. Give the free call, then ask permission to offer more

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

8. Turn the transcripts into five things you'll use for years

This is where the numbers come from, and why the obvious approach costs more than it looks like it should.

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Your next hour

The part that most people get wrong is the order, and the order is the whole method. Once that is in place the rest follows in about twenty minutes.

Here is the exact wording, the settings that catch everyone out, and the one thing to check before you tell anyone it exists.

// Also inside the members area

Every episode is an implementation guide like this one. The same membership opens all of them.

Stop Guessing Your Ideal Client. Interview Them Instead

Why You Keep Abandoning Promotions That Actually Worked

How to Repurpose Your Live Stream to Turn It Into a YouTube Video

How to monetise a YouTube channel with less than 1000 subscribers

I Actually Left Skool. Here's The Membership Hub I Built